Healthfully Nourished
Branding | Pattern Design
Healthfully Nourished is a trusted functional nutrition practice helping women get to the root cause of gut health, hormone imbalances, and fertility struggles through personalized testing and science-backed coaching, led by Registered Dietitian Taryn Mattern.
Our partnership included a full rebrand, complete with a playful and nourishing brand identity that moves women from feeling dismissed and unheard to feeling seen, supported, and ready to start healing. Together we crafted a presence that feels like what the practice truly is — compassionate, credible, and rooted in real answers.
Functional Nutritionist For Women
PURPOSE | PROJECT SCOPE
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PRIMARY LOGO
LOGO MARK
The weaving H and N create a
mark that is quietly confident, refined, intentional, and never overworked.
A clean horizontal lockup for flexibility, and cohesive balance
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SECONDARY LOGO
Type adjustments to the H and N creates a more harmonious flow with more warm personality, all while remaining grounded.
Soft, Confident, Playful
COLOR PALETTE
POP
CONTRAST
Clean Slate
NEUTRAL
LIGHT
Wheatgrass
COMPLIMENT
SECONDARY
Mineral Spring
DOMINANT
PRIMARY
Pom
NEUTRAL
MID
Blue Mist
NEUTRAL
DEEP
Deep Kale
COMPLIMENT
TERTIARY
Oat Milk
LOGO MARK
Drawn from the pomegranate bloom and fruit, Healthfully Nourished's brand mark captures nourishment and women's health at its most elemental.
Imagine a brand that makes you feel as confident as the transformation you create
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“Working with Brooklyn was such a joy. From our very first conversation, it was clear she took the time to really understand my vision, goals and business. She didn't just ask the surface-level questions, she truly uncovered the deeper feeling I wanted my brand to convey. Communication was smooth and responsive throughout, and every round of revisions felt like it was moving the project forward. Brooklyn brought a level of creativity and communication that I honestly wasn't expecting - she constantly offered new ideas that I hadn't even considered, but those same ideas always ended up being perfect for my brand! The final result exceeded my expectations, and the whole process felt collaborative, professional, and genuinely enjoyable. She brought my vision to life, even when I couldn't even fully articulate it."
TARYN MATTERN
CLIENT LOVE ♡